Pen & Pencil
Software consultancy — product studio

New product — Wonder

We host city scavenger events that guide players to your door.

Wonder is a fully managed, story-led activation. You share your story — we craft the riddles, map the route, promote in-store offers, host the event, and deliver player analytics to sponsors. No app install required for players.

  • Fully managed: we design, promote, and host the event
  • No app install — players join via a simple web link or QR
  • Offer promotion built-in (discounts, freebies, loyalty hooks)
  • Sponsor analytics: visits, dwell, route flow, redemptions
Preview
Autumn Stories — City Event
8 stops • 45–75 minutes • unique to your city
Live
Featured offer: trail-only discounts at participating shops

What Wonder gives you

Organic Footfall

Story-driven riddles guide players between venues, bringing new and lapsed customers through your door.

Fully Managed Activation

We capture your story, produce the content, design the route, print materials, and host the event — no dashboards to learn.

Actionable Analytics

Post-event reporting on player flow, visit counts, dwell time, and offer redemptions to prove ROI and inform follow-ups.

Designed for independents, groups & town centres

We run events tailored to each city. Businesses sponsor “pinpoints” in the trail, share their story with us, and we adapt it for players — turning curiosity into visits and redemptions.

Promote Offers

Highlight trail-only discounts, freebies, and loyalty hooks that convert play into purchases.

No app install

Players scan a QR or tap a link and start — fast, accessible, privacy-respecting.

White-glove delivery

From content to posters to hosting, we do the legwork and keep coordination simple for you.

How it works

  1. 1
    Kickoff & story capture We meet sponsors and collect local stories, offers, constraints, and goals for your area.
  2. 2
    We build the trail & materials Our team writes riddles, maps the route, and prepares QR posters, window cards, and digital assets.
  3. 3
    Host the event & report results We run the city event, promote offers, then deliver analytics (footfall, dwell, redemptions, route flow) and recommendations for ongoing sponsorship.

Example activations

Seasonal trails, festival tie-ins, market-day specials, heritage weekends — each city’s event is bespoke, designed to showcase its businesses and stories while collecting actionable player data.

Market-Day Micro-Trail

Short lunchtime route across cafés and independents. Focus: quick offers & repeat visits.

Heritage Weekend

Story-rich trail linking landmarks with nearby shops. Focus: dwell time & culture.

High-Street Revival

Evening trail with trail-only discounts. Focus: redemptions & after-work footfall.

Ready to bring more visitors to your business?

Book a quick demo. We’ll show a sample route and a reporting pack, then design a tailor-made plan for your area.